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The site popaibenelux.eu states the following, "Het probleem met duurzaamheid marketing? Door de shopper te tonen wat duurzaamheid voor hen kan doen, in plaats van wat ze voor duurzaamheid kunnen doen, kunnen shopper marketeers beter inspelen op duurzaamheidsgevoelens van hun doelgroepen." I noticed that the webpage also stated " Wat mij betreft de werkelijke reden waarom duurzaamheid zo lastig verkoopt." They also stated " Marktonderzoek visuele communicatie and visual merchandising. Rumoer op de winkelvloer De ANWB winkels. Welke Europese Retail Plans zijn een. Carla Nagel - Is er ee." The meta header had In-Store as the first keyword. This keyword was followed by Post-Store, Pre-Store, and To-Store which isn't as urgent as In-Store. The other words the site used was shopper journey. path-to-purchase is also included but might not be understood by search engines.